Interactive product tour

Explore analytics tracking, measurement and governance.

Analytics Capture discovers what your product actually does, identifies measurement gaps and helps you approve one governed event definition for every destination.

Audit my website free Try the interactive demo Create a workspace
Start without installationUse public page evidence to understand a site before adding a tag.
Prove what really firesAdd an optional GTM or browser probe for live runtime and network evidence.
Approve before activationReview measurement definitions and destination changes before production delivery.
How it works

From discovery to dependable measurement

A guided workflow replaces disconnected audits, spreadsheets, tagging briefs and platform-specific implementations.

1

Discover the product

Scan pages, journeys, forms, technology, consent tooling and existing analytics without assuming the implementation is correct.

2

Add runtime evidence

Use the optional browser pilot, GTM probe or deep network audit to observe dataLayer events and vendor requests as they happen.

3

Define trusted measurement

Turn useful evidence into readable canonical events, journey steps and filters that your team can review and approve.

4

Route and monitor

Transform one approved definition for GA4, Ads, Meta, Matomo, Adobe or your warehouse, then watch for failures and drift.

Measurement diff

See the gap between intention and reality

Compare what the measurement plan requires with what is configured, observed and delivered.

Plan: account_open_complete ✓GTM configuration ✓Browser evidence ✓GA4 delivery ✓Google Ads delivery missing
Recommended action

Reuse the governed conversion

Map account_open_complete to Google Ads without redefining the customer outcome or adding another website implementation.

See this in the demo
Safe by design

Automated evidence, deliberate production changes

Privacy-filtered capture

Form values, credentials and private elements are excluded before behaviour is interpreted.

Project isolation

Collector access, evidence, mappings and destination configuration remain scoped to the correct workspace.

Human approval

Analytics Capture prepares reviewable changes. It does not silently publish tags or activate destination delivery.

Start with what your website already reveals.

Run a free audit first. Create a workspace when you are ready to add live evidence, journeys, destinations and monitoring.

Audit my website freeCreate a workspace

A connected workflow for analytics measurement

Discovery shows observable tracking evidence. Capture adds privacy-filtered interactions; mapping turns those observations into consistent event meanings. Analysis and monitoring help you find gaps, while delivery remains an explicit choice.

Try the public audits and sample tools before creating a workspace. Provider detection, reporting connections and live event delivery are separate capabilities, so you can see what is configured and what still needs verification.