One platform. Every signal. Trusted measurement.

Audit your tracking. Build trusted analytics.

Audit GA4 and GTM tracking, understand the digital journey, and turn real website behaviour into clean analytics. Analytics Capture brings discovery, journeys, quality, governance and delivery into one connected measurement workspace. Your customers are already showing you what should be measured.

Built for your existing stack
Google Analytics 4Google Tag ManagerMatomoOptimizelySnowflakeWebhooks / API
Indicative platform activity 2,486 audits run 184,320 events mapped 61 destinations modelled
See the full flow

From first signal to trusted measurement in 16 seconds.

Watch Analytics Capture audit real evidence, preview the journey safely, turn data into a story and hand a governed next action back to the workspace.

01 Discover 02 Verify 03 Analyse 04 Activate
Product walkthrough16 sec · muted preview

Follow one connected journey. Audit the evidence, preview safely, analyse the pattern and activate only when you are ready.

Free · implementation

Website audit

Scan tags, forms, journeys, analytics technology and observable measurement gaps across public URLs.

Run website audit →
Free · analysis

Data tools

Load sample data or your own CSV and explore rows, trends, contribution, anomalies and campaign stories in-browser.

Open Data Lab →
Free · consent

Cookie & consent audit

Check recognised CMPs, analytics/marketing technology and server-set cookie security attributes. Cookie values are never collected.

Audit consent setup →
Free website audit

Start with your own site.

Scan public evidence first. No account, credentials or tracking installation required.

✓ No credentials✓ No site changes✓ Evidence clearly labelled
One platform, clear jobs

From discovery to dependable measurement.

Analytics Capture groups the work by outcome instead of making you learn a maze of pages. Start simple, then open advanced controls only when you need them.

01

Discover & measure

Inspect public evidence, capture real interactions and turn what you find into one reviewable measurement plan.

See discovery workflow →
02

Analyse & journeys

Explore rows, patterns, funnels and journeys with sample, CSV or connected workspace evidence.

Try the free Data Lab →
04

Monitor & QA

Review implementation health, issues, delivery evidence and anomaly views without changing production automatically.

Open monitoring →
05

Deliver & integrate

Map one approved meaning to the destinations you choose. Live delivery stays off until you deliberately enable it.

View integrations →
One guided setup

Website → Install → Verify → Map → Send

Move through one end-to-end path. Each screen has one clear job, while storage, consent and specialist tools stay available without blocking setup.

1

Website

Select the property and confirm the exact HTTPS origin.

2

Install

Add one direct or GTM tag; consent integration stays optional.

3

Verify

See a real event arrive before configuring anything else.

4

Map

Approve canonical meanings and required properties.

5

Send

Test GA4 or another destination, then enable live delivery.

A data story you can act on

The journey, the gap and the fix—together.

Dashboards show totals. Analytics Capture shows the evidence behind them and the exact measurement change worth making.

Account opening journey

✓product_viewBrowser + GA4
✓apply_clickBrowser + GA4
!form_errorObserved, not measured
✓account_open_completeBrowser + GA4

Next action: define form_error once, approve it, then route it where it belongs.

Try the interactive demo
Your channels, not another silo

Turn paid-media exports into a client-ready story.

Import the reports you already download from Google Ads, Meta or LinkedIn. We standardise the metrics in your browser, show contribution by campaign and generate a shareable performance brief.

Campaign story builder

From three platform exports to one clear next action.

There is no advertising login to hand over, no API setup and no hidden upload. Start with a CSV, compare campaigns on the same measures, then download the clean data or a concise HTML report for your client or team.

Google Ads CSVMeta Ads CSVLinkedIn CSVBrowser-only processing
Your stack, not another silo

Keep the tools you already use.

Analytics Capture sits across measurement rather than forcing a rip-and-replace. Connection types vary by provider, and live sending remains a deliberate action.

GA4MatomoOptimizelyGoogle AdsLinkedInWebhook / APIWarehouseGTM

Example destinations — your workspace adapts. Connection paths include native, server-side and guided provider setup.

Swipe or scroll to explore every destination.
Start free, prove the value

Use real tools before you subscribe.

The website audit, Data Lab and cookie & consent audit stay the public hook. Upgrade when you need persistent workspaces, live evidence, governed measurement, advanced analysis and operational monitoring.

Built for controlled change

Powerful automation. Clear boundaries.

Automation finds patterns and prepares actions. You choose what reaches production.

Privacy first

Sensitive values and credentials are removed before evidence becomes measurement.

Consent is optional to integrate

Run without a CMP integration by default, or connect one when your site uses it. Explicit denials remain protected.

Human approval

Production routes and destination delivery stay deliberate and auditable.

Start with your own site or data.

No fake demo required: audit your implementation, analyse a dataset or review cookie and consent evidence for free, then create a workspace when you want the full operating cycle.

Website analytics audits, event tracking and measurement plans

Start with a public website audit to inventory GA4, Google Tag Manager, forms and event declarations. A scan identifies observations to investigate; a live workspace verifies what actually fires after your capture tag is published.

Build a measurement plan around business outcomes, review event names and parameters, and keep capture, consent decisions and destination delivery separate. Analytics Capture supports a wider analytics stack, with connection capabilities explained for each provider.